Beliefs
We are obsessed with customer outcome – YOUR impact with the customers is our success.
The time for action is NOW.
'Wait & see' will result in falling behind competition in a digitizing healthcare environment.
Where do you stand?
We would love to run a commercial & digital health check with you and propose meaningful measures to advance your business and make you fit for the future!
No methodical exploitation of customer insights and experience – no Closed Loop Marketing.
No integrated approach towards face-to-face and Digital customer interaction.
No intimate knowledge of best resource allocation for maximizing commercial impact.
No close involvement of Field Forces, resulting in lack of trust, understanding and buy-in.
No (broad) access to key target groups beyond face-to-face – no digital opt-in strategy.
No prioritization of a digitization roadmap for the years ahead.
Marketing assumes a central role in devising the optimal channel mix for the different customer journeys, ensuring the best possible sequence and interplay of multiple customer touchpoints.
Field Forces keep owning the customer relationship – and learning to orchestrate classical and innovative means of interaction enhances their value proposition towards the customer.